Here's your weekly roundup of stories in the world of trademarks:

Bill Ferrell wrote a piece about The Heartbleed Backstory and the Awesome Power of Branding

Bloomberg reports that Swatch is mixing it up with Apple over the iWatch trademark

The Spirits Business reports that Jack Daniel's has dropped its trademark infringement lawsuit against the makers of Popcorn Sutton's Tennessee White Whiskey after the brand agreed to change its bottle design. Randy Michels wrote a post about this case last year.

Delta Airlines sued a Murfreesboro, Tennessee direct marketing firm and several other defendants for trademark infringement in U.S. District Court in Nashville on Tuesday. At issue is the use of Delta's trademarks by the defendants in connection with a travel club. According to The Tennessean, the direct marketing firm denies the allegations.

Kevin Hartley began his series about rebranding in professional sports by examining the successful transformation of the Kansas City Wizards into Sporting Kansas City in Major League Soccer.

CNN addressed Telsa's decision to abandon its application to trademark Model E and Ford's decision to continue pursuing its application to trademark Model E.

Randy Michels explains why Obamacare trademark applications are no laughing matter to the USPTO.

The lawyers at Trademarkology provide online trademark registration services backed by the experience and service of one of the nation's oldest law firms. Begin the process of protecting your brand name with a federally registered trademark.