Trademarkology
Brands, Trademarks, and Registration
Genericide of the Fidget Spinner
It seems everywhere I look, I see stores, gas stations, mall kiosks and even boutiques in Gatlinburg selling Fidget Spinners. Every kid I know has one (or probably more than one). So is FIDGET SPINNER...
Coach + Kate Spade = Quirky, Preppy, Playfully Sophisticated Grippables
Coach, the maker of luxury handbags and various other grippable accessories, announced that it will buy Kate Spade, a competitor in the luxury handbag arena. Both companies also sell clothing and other products, but they...
Cheaper, Faster, … Better?
In its quest to improve the accuracy of the trademark register, the U.S. Patent and Trademark Office (the "PTO") has proposed a streamlined cancellation process for review and comment by August 14, 2017. The proposal...
Mr. Met Regrets His Error, But Will Survive
It's an old story: the company has associated itself with a particular celebrity in advertisements and other promotions, and now things have gone off the rails for that celebrity. Suddenly, Hertz's long use of OJ...
Family Feud
You may be familiar with the old adage that "the best defense is a good offense." A recent case decided by the Trademark Trial and Appeal Board (the "TTAB"), Azeka Building Corp. v. Bryan Kenji...
Twinning the Kentucky Derby
This weekend marks the first Saturday in May. Being a Louisville native, this means you are off to the races for the 143rd running of the Kentucky Derby at Churchill Downs, which they bill as...
Techniques for Building Goodwill for Products Marketed to New Parents
I have just returned from a visit to meet my new nephew. He is adorable; see for yourself:Over the past few days, as I spent time with my sister and her husband, I realized that...
The Brawny Woman #StrengthHasNoGender
Greetings from Stites' newest member of the Trademarkology family! My name is Rachel and I am so honored to be making my debut as a guest blogger on Trademarkology this week! I work in our...