Trademarkology
Brands, Trademarks, and Registration
Velcro Gets Creative in Protecting Its Brand from Generic Use
On August 28, I posted about a case involving the question whether "google" is a generic term for providing a search engine.Now the good folks at Velcro Companies are fighting the same battle, but they're...
Promoter of Pugilist Products Fails to Prove Priority
In a case of first impression, the Trademark Trial and Appeal Board (the "TTAB") decided that a licensee, even an exclusive licensee who has been appointed by the licensor as its representative for protecting intellectual...
CHEERI-NOS
Cheerios® may have a trademark registration for the slogan The One and Only®, but the Trademark Trial and Appeal Board shot down its attempt to register the color yellow for its box, finding that it...
Is "Google" generic? If only there were a way to search for the answer on the internet!
You know you've been successful when the name of your product is so prominent that the public uses it to refer to that whole class of product. When that happens, there's good news and bad...
The Beyhive® is buzzing . . . about Trademarks!?
Beyoncé, also referred to as "Queen Bey", has cultivated and inspired arguably the largest and most influential fan group in the world, known as the "Beyhive". Beyoncé's devoted legion of fans have become well-known for...
University Licensing Programs
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I...
CAN YOU SPOT A FAKE INVOICE? Don’t Lose Out by Paying Official-Looking Trademark Registration Renewal and Maintenance Invoices.
Today, we have a public service announcement in hopes you don't fall victim to this ever-growing problem. If you have filed a federal trademark application or own a trademark registration with the U.S. Patent and...
Benefits of Registration
Recently, Amazon rolled out its revamped brand registry. This is a recent example of an online marketplace encouraging intellectual property owners to embrace the platform by taking steps to protect such owners' rights. Amazon encourages...