Trademarkology
Brands, Trademarks, and Registration
Maximize Your Federal Trademark Rights by Filing Early
In my last post, I discussed how Coca-Cola takes advantage of the tremendous bang for the buck provided by federal trademark registrations by filing frequently. An ordinary can of Coke is protected by no less...
Build Your Brand Using Frequent Filer Lessons from Coca-Cola
Coca-Cola is an American icon. It is the third most valuable brand in the world behind only Apple and Google according to Interbrand, and it is worth an estimated $80 billion. Coca-Cola's trademarks play a...