Trademarkology
Brands, Trademarks, and Registration
Register Your Trademark ASAP and Lay the Smackdown on Your Competition
This year, WrestleMania turns the big 3-0. For some wrestling fans, that is exciting news. For others, it is sobering (I also turn 30 this year). World Wrestling Entertainment's signature event started in 1984. Of...
Five Reasons to Hire a Trademark Lawyer to File Your Trademark Application
"[T]rademark lawyers can help you during the application process with several things that could seriously impact your trademark rights" -U.S. Patent and Trademark OfficeSure, you can file your own trademark application, but just because you...
Hottest Fitness Trademarks to Get in Shape in 2014
High-intensity interval training is the hottest fitness trend for 2014. According to a survey conducted by the American College of Sports Medicine, the largest sports medicine and exercise science organization in the world, high-intensity interval...
Through the (Money) Wire: The Coinye/Kanye West Trademark Litigation
Here at Trademarkology, we want to protect people. Protect them from the wrath of Kanye West.You may have heard about Mr. West's most recent target, the upstarts at Coinye West. They founded a cryptocurrency, like...
Miley Cyrus and Justin Bieber: One Should Be Your Branding Role Model
This is not an example of good management of a brand that markets its services to children.[/caption] It is not uncommon for companies to rebrand. Market forces, an outdated image, a bad reputation, new...
4 Buzziest Super Bowl Ads
Sure, the Super Bowl will feature Peyton Manning's face, Richard Sherman's mouth, and Beast Mode®. We come for the football, but we stay during the commercial breaks for the ads. So, which brands are the...
6 Considerations for Developing a Great Trademark
Developing a trademark for your new business or product line is a difficult, but critical, exercise. While there is no one-size-fits-all approach for every business, every company must consider these six basic questions before settling...
The "Super" Trademark Strategy Behind "The Big Game"
More than 100 million people are expected to watch Super Bowl XLVIII on February 2, 2014. It is the most watched television event in the world. Last year, the game was seen by over 10...