Trademarkology
Brands, Trademarks, and Registration
Protect Your Packaging With A Federal Trademark Registration
Research shows that packaging matters when it comes to building your brand. According to a study by MeadWestVaco Corporation, the packaging in which a product is sold (i.e., the "dressing" of a product) influences consumer...
Adventures in Trademarking a Sound: The Old Spice Whistle
Who remembers this viral sensation? Hear that whistle at the end? The one from every Old Spice commercial you can remember. Well, Old Spice's parent company, Procter & Gamble (P&G, for short), recently filed a...
How to Use the NCAA's Trademarks without Getting Sued
It's NCAA tournament time, and just like the trademark "Super Bowl," you can't use "March Madness" in conjunction with college hoops. The NCAA owns federal trademark registrations for "March Madness," as well as "NCAA Sweet...
Don't Rely On The Luck Of The Irish To Protect Your Trademarks
With St. Patrick's Day right around the corner, Trademarkology turns its attention to all things Irish. Beyond the green beer and parades, this holiday honors the patron saint of Ireland, Saint Patrick, who introduced Christianity...
Rejuvenating Reebok: Rebranding a Well-Known Entity
Did you know Adidas purchased Reebok in 2005 for $3.8 billion? I didn't. Until last week. I learned this fun fact shortly after discovering Reebok had changed its logo as part of a rebranding effort...
Trademarking a Person’s Name: The Ballad of Ricky Bobby
Talladega Nights: The Ballad of Ricky Bobby, is a 2006 film starring Will Ferrell. It took a comedic look at NASCAR racing and the car racing film genre in general. The movie follows the life...
How to Teach Kids To Ski With Trademarks
This week, I am on vacation with my family in Snowmass, Colorado, which is part of the ASPEN/SNOWMASS (U.S. Reg. No. 2,800,199) ski resort. My wife and I are teaching our son how to ski...
Candy Crushed Part Deux: Attack of the Video
The kids tell me that short web videos are all the rage these days. While it probably won't go viral, I recently spoke with Colin O'Keefe from LXBN TV about intellectual property issues surrounding King's...