Trademarkology
Brands, Trademarks, and Registration
Nintendo and Microsoft Announce New Video Games, Maybe. Definitely Seek Trademark Protection.
[caption id="attachment_1895" align="alignright" width="209"] Microsoft received its first trademark for HALO in 2002.[/caption] Video games can be addictive. Bill introduced me to a new video game yesterday. I may or may not have played it...
The "Game of Thrones" Trademark: A Song of Goods and Services
[caption id="attachment_1876" align="alignright" width="133"] A "Game of Thrones" beer actually exists.[/caption] Many people think of a trademark as just a name, symbol, sound, or color. This, however, is only part of the definition of a...
Protect Your Product Designs With A Federal Trademark Registration
Trade dress is a type of trademark that originally only included the packaging or "dressing" of a product. In recent years, trade dress has been expanded to include the design of a product (i.e., the...
Of Mice and Men: Disney Sets Its Sights on Deadmau5
If you are not a fan of EDM, you may not know who or what Deadmau5 is. Deadmau5 is the stage name of popular DJ Joel Zimmerman. Zimmerman famously wears a mouse bobblehead while performing...
Trademark Food Review: Taco Bell’s New Breakfast Menu
[caption id="attachment_1816" align="alignright" width="265"] Taco Bell filed an "Intent to Use" application for this trademark before rollng out its new breakfast menu.[/caption] To obtain a federal trademark registration, you must be using the trademark...
Tips On How To Obtain A Federal Trademark Registration For Your Product Packaging
Last week, my post discussed the significant impact of product packaging (i.e., the "dressing" of a product) on consumer behavior. Distinctive product packaging can drive sales, but it can also lead to knockoffs. Imitation may...
Johnny Trademark: The Battle for Johnny Football
There is good news and bad news this week for Johnny Manziel. The bad news: the NFL banned dunking over the goal post. As a result, the Heisman winner will not be able to show...
My Adidas: Partnering to Get More Out of Your Trademarks
[caption id="attachment_1757" align="alignright" width="300"] These are literally My Adidas.[/caption] The Tennessee Titans' recent signing of Dexter McCluster got me thinking about one of my favorite branding stories. Dexter McCluster's nickname, "Run-DMC," is a play off...