Trademarkology
Brands, Trademarks, and Registration
A Kentucky Derby Trademark Treasure
I am a Kentucky boy, born and bred. I drink bourbon. I love college basketball. I have a picture of Secretariat on my office wall. And, my eyes fill with tears every time I hear...
What Seinfeld's George Costanza Can Teach You About Trademarks
George Costanza was a character on the sitcom Seinfeld who often went to impressive lengths to meet and maintain relationships with women. In "The Chicken Roaster" episode during Season 8, George comes up with two...
Trademark Roundup: Best Viral Videos
Your video just went viral. Millions of people around the world are watching and talking about something you created or captured. What do you do next? At Trademarkology, we suggest getting a trademark. Your original...
Why "Boston Strong" is not a Federally Registered Trademark
[caption id="attachment_2003" align="alignright" width="199"] 2013 Boston Marathon Finish Line, By Aaron Tang via Wikimedia Commons[/caption] In the wake of last year's Boston Marathon bombings, two Emerson College students, Christopher Dobens and Nicholas Reynolds, began marketing...
Nobunny Knows Trademarks Like Cadbury
You may have noticed a "very unusual kind of egg" in your grocery store. It is only available between New Year's Day and Easter. It is wrapped in colorful foil. And it is laid by...
Not-So-Merriman: Former NFL and Current WWE Star Sues Nike for Trademark Infringement
Last week, former star NFL linebacker Shawne Merriman joined WWE. Rumors abound that an important part of his WWE persona will be his nickname "Lights Out." Merriman earned the nickname in high school after he...
Use Your Trademarks Properly with INTA's ACID Test
A federally registered trademark is a valuable asset for your business and should be properly cared for. If a trademark is misused by its owners (or others), it can be lost. Therefore, you must constantly...
"Think Pink" And Build Your Brand With Colors
Research shows that the color of a product significantly influences consumer behavior. According to one researcher, color is 85% of the reason you purchase a specific product. Different colors mean different things. Therefore, it is...