Trademarkology
Brands, Trademarks, and Registration
Live from Hong Kong: 7-11, McDonald's, and Apple
Trademarkology is coming to you live from Hong Kong today! I'm attending the International Trademark Association Annual Meeting in Hong Kong, and it has been quite an experience so far. While most of my week...
Trademark Week in Review: May 9, 2014
Here's your weekly roundup of stories in the world of trademarks: Bill Ferrell wrote a piece about The Heartbleed Backstory and the Awesome Power of Branding Bloomberg reports that Swatch is mixing it up with...
USPTO Holds Veto Power Over President Obama Trademark Applications
At the annual White House Correspondents' Association dinner on Saturday, President Obama started his remarks by acknowledging that the rollout of HealthCare.gov could have gone better. The president joked that "in 2008, my slogan was...
Rebranding in Professional Sports: The Good, Sporting Kansas City
Over the next three months, we will be publishing a series on rebranding in professional sports. We will cover the good, the bad, and the unknown. This week, the good. Sporting Kansas City. Major League...
The Heartbleed Backstory and the Awesome Power of Branding
[caption id="attachment_2151" align="alignright" width="247"] This logo makes it clear that you do not want your computer to have Heartbleed, even if you don't know what Heartbleed is.[/caption] When a software vulnerability is discovered, it is...
Stretching Trademark Law
Hi. I'm Mari-Elise, and I'm your newest Trademarkologist. Allow me to quickly introduce myself. My favorite things include practicing trademark law, cooking, University of Louisville athletics, and coffee. Oh, and I LOVE yoga. I'm completely...
The Most Interesting Trademark in the World
Cinco de Mayo (Spanish for "fifth of May") is an annual celebration held on May 5 in Mexico and the United States. Contrary to popular belief, Cinco de Mayo is not Mexico's Independence Day (that's...
Through the Google Glass: A Glance at Wearable Technology Trademarks
Things are about to get meta. This is me taking a picture of me on my iPhone with my Google Glass. Hashtag selfie. Is wearable technology a glance into the future? Possibly. If it is...