Trademarkology
Brands, Trademarks, and Registration
Trademark Week in Review: May 23, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise observed that Swatch continued its efforts to prevent Apple from registering iWatch around the world Bill discovered some hidden trademark design tips in...
Branded Hashtags: The Next Big Thing in Trademarks?
Merriam-Webster announced this week in a press release that it was adding the word "hashtag" to the dictionary. "Hashtag" is defined as follows: a word or phrase preceded by the symbol # that classifies or...
Coca-Cola Light: A Lesson in International Branding
Note: I would like to thank Bill Ferrell for editing and posting this article for me while I'm on vacation. He is not just an incredibly handsome man, but a beacon of light in a...
6 Trademark Design Tips Hidden in Apple's Newly Released Design Guidelines
Once available only to developers, Apple has recently released its "iOS Human Interface Guidelines" to the general public for free in iBooks. Although the guidelines are generally focused on providing tips for designing a user...
Swatch Stops the Clock on "IWATCH"
Apple fans have been closely following details about the release of the Apple iWatch. While Apple has not confirmed any details about the wearable technology, in August 2011, Apple filed a patent before the United...
Preakness Moves Away From Party Animal Brand
The 139th running of the Preakness Stakes will take place this Saturday at Pimlico Race Course in Baltimore. The Preakness is "The Middle Jewel of the Triple Crown", and Kentucky Derby winner California Chrome is...
Disparagement Ruling May Impact Washington Redskins’ Trademark
I promised myself I was going to wait a few weeks before writing another post about rebranding in professional sports or the NFL. I promised. But promises are made to be cliché. On Tuesday, the...
Trademark Twofor: Cat® + Jenga® = Co-Branding Awesome
Companies frequently partner to co-brand products. There are Doritos Locos tacos, Eddie Bauer Edition Ford trucks, and it's impossible to miss the "Intel Inside" sticker on various brands of computers. As ubiquitous as it may...