Trademarkology
Brands, Trademarks, and Registration
Trademark Week in Review: June 13, 2014
Happy Friday the 13th! FRIDAY THE 13TH trademark registered on Sept. 7, 1993. The original film was made on a budget of $550,000.Here's your weekly roundup of stories in the world of trademarks: Mari-Elise wrote...
Bonnaroo Expands Its Brand Beyond Music
Last week, I wrote about the CMA Music Festival that was taking place here in Nashville. This week, I am turning my attention to another middle Tennessee festival that starts today: Bonnaroo. Bonnaroo (or simply...
4 Buzziest World Cup Ads
Futbol versus Football. Which sport is "better"? A debate that has raged for centuries decades. And now, it has found its way into the ad world. A recent article suggests that the World Cup is...
Hershey Hits Marijuana Distributor with Trademark Suit
With the recent legalization of marijuana in both Washington and Colorado, the sale of cannabis is a budding, but promising, industry. Seeing a pot of gold at the end of the legalization rainbow, a wide...
MIIP Hangs Up on Use of iPhone in Advertisements
Greetings from Mexico! I'm spending the week at the beautiful Casa Om for a yoga retreat. In light of the fact that I'm in Mexico, it seems relevant that I highlight some big news in...
Trademark Week in Review: June 6, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise decided she wanted a Honda Scooter Cub scooter after learning that Honda obtained the first 3D trademark registration in Japan for automobiles. Bill...
CMA Fest Elevates Country Music Stars And Their Brands
This week, Nashville plays host to the CMA Music Festival (aka "CMA Fest" or "Fan Fair"). For the uninitiated, the CMA Music Festival is an epic 4-day country music event featuring all of the biggest...
Rebranding in Professional Sports: The Bad, the Los Angeles Angels of Anaheim, California
Today continues our three part series on rebranding in professional sports, which examines the good, the bad, and the unknown. Last month, we covered the good, Sporting Kansas City. This week we cover the bad...