Trademarkology
Brands, Trademarks, and Registration
There is No "i" in Apple
Yes. I watched the Apple live event yesterday. Yes. I followed it up by re-watching Steve Jobs announce the first iPhone in 2007. Yes. I will be shelling out for the iPhone 6 Plus (and...
Re-Brands We Luv- Southwest Airlines Wears Its Heart on Its Belly
The folks here at Trademarkology are big fans of Southwest Airlines, which is convenient since Nashville is a Southwest "hub" (I use quotes because they don't really follow the hub model). Yesterday, we were excited...
Trademark™ the Brand
Since it's NYC Fashion Week, it only seems appropriate that we combine two of my favorite topics: fashion and trademarks. I recently learned that there's a new clothing brand for twenty-and-thirty-somethings like myself called TRADEMARK...
Are you a Twitpic? It’s Okay, Really.
By: Justin McNaughton Twitpic recently announced that they would be shutting down after a recent spat with Twitter over Twitpic's name. The Twitpic problem is a fairly common one, but one that can be avoided...
Trademark Week in Review: September 5, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise made a splash with the Ice Bucket Challenge; Bill somehow refrained from making a bunch of poop puns when discussing Hershey's rebrand; Kevin...
Trademark Searching Like A Rock Star
Regular readers of the blog will know that I'm currently watching a lot of Music Choice on cable TV due to its magical ability to soothe my 2-month old daughter. In the process, I'm stumbling...
Of Mice and Men 2: The Disney/Deadmau5 Saga Continues
In April, we wrote about an ongoing game of mouse and mouse between Disney and EDM DJ Joel Zimmerman, aka Deadmau5. We predicted that Disney would oppose the DJ's attempt to receive federal trademark protection...
Hershey’s Brand Refresh Lacks Freshness
Last week, Hershey updated its classic logo and unveiled a more modern look. Gone is the skeuomorphic design that featured an embossed "Hershey's" trademark as it appeared on its chocolate bar and a photographic representation...