Trademarkology
Brands, Trademarks, and Registration
NFL on Defense Against Retirees in Right of Publicity Lawsuit
The NFL just can't catch a break this week. Forty retired football players sacked the NFL with lawsuits, alleging injury as a result of the NFL's unauthorized use of their identities. The complaints, which were...
Trademark Week in Review: September 19, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise took a savasana and looked at Lululemon's intellectual property enforcement strategies; Bill did not get "font" and "typeface" confused when discussing typeface trademarks...
Nashville's Baja Burrito Wraps Up Trademark Protection For Its Franchises
A couple months ago, I explained how the franchising experience of one of my favorite Nashville fast casual dining options - Calypso Cafe - provides valuable trademark lessons to start-up companies. This week, I will...
Johnny Manziel Trademark Déjà Vu: The Kenny Hill Story
The good people at Texas A&M certainly understand the importance of federal trademark protection. Maybe it stems from Texas A&M's successful registration and enforcement of its 12TH MAN mark. Regardless, it seems that whoever is...
What the Font?- Times New Roman® is a Registered Trademark?
The fact that the average person never pays much attention to typography is the entire objective of the art form. If you notice the typeface while reading, it's probably a bad design (I'm talking to...
Lululemon a Warrior in Protecting its Intellectual Property
Lululemon takes no savasanas when it comes to protecting its intellectual property. If you've been following my blog posts, you probably know that I'm a yoga addict. I love wearing Lululemon apparel (and also Zweet...
Trademark Week in Review: September 12, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise went to fashion week and looked at the new brand TRADEMARK. Bill showed Southwest Airline's rebrand some "luv". Kevin explained what surprised him...
Chick-Fil-A Boosts Brand With Clever Tie-Ins
The founder of Chick-Fil-A, S. Truett Cathy, passed away on Monday at the age of 93. Cathy started selling his famous chicken sandwiches in 1961. By 2013, Chick-Fil-A's sales had grown to $5 billion even...