Trademarkology
Brands, Trademarks, and Registration
City Slogan Trademarks: The Good, The Bad, And The Ugly
Tourism is big business. It generates $2.1 trillion in economic output and supports 14.9 million American jobs according to the U.S. Travel Association. Many cities are branding themselves to compete for these tourism dollars. These...
Alibaba and the Forty (actually, ten) Most Valuable Trademarks
Alibaba probably had a better September than you. Indeed, you may have heard about the company's record $25 billion IPO. This week, Forbes examined whether the Alibaba trademark justified the $25 billion IPO. As Forbes...
Lawyers Agree on How to Handle DUI Stops, Disagree on Trademarks
- Do not perform any roadside tests.This includes walking a line, testing your eyes, and most importantly, DON'T BLOW in any breath-testing unit.This is advice from Texas DUI lawyer Mark Hull on his website, dontblow.com...
Apple's Misfortune is KitKat's Gain
Isn't the saying that "one man's misfortune is another man's gain"? Last week, Apple's misfortune was certainly KitKat's gain. KitKat capitalized on the "bending flaw" of the new iPhone 6 by tweeting out what's been...
Trademark Week in Review: September 26, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise watched a group of retired players throw a flag for unauthorized use of player identities against NFL; Bill went shopping for cat shirts...
Baltimore Orioles Clinch Trademark Protection
The Baltimore Orioles made headlines last week when they clinched Major League Baseball's American League East division. It was their first division title in 17 years. [caption id="attachment_4083" align="aligncenter" width="640"] "2014 Orioles clinch American League...
Rebranding in Professional Sports: Major League Soccer
You may remember when we wrote about the successful rebranding of the Major League Soccer (MLS) franchise Sporting Kansas City. Now, the entire league is undergoing a major rebrand. MLS has dubbed the rebrand "MLS...
Parody Merchandise Shopping Spree
As I have previously mentioned, one of the most common reasons your trademark application may be rejected is "likelihood of confusion" between your trademark and an existing trademark. According to the Trademark Office, "likelihood of...