Trademarkology
Brands, Trademarks, and Registration
Gilt v. Gilt- This is What Happens When you Don't Listen to Us
My two-year-old daughter is adventurous and brave. She hops across the back of the couch. She stacks up toys and climbs onto the kitchen table. My wife and I do our best to protect her...
Bottega Veneta Gets "Knotty"
The USPTO found its hands tied when examining an application for registration of a knot for use on or in connection with "handbags, shoulder bags, ladies' handbags, clutch bags and purses." Though the USPTO initially...
Trademark Week in Review: October 10, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise tries on a pair of True Religion "u-shape" jeans and reviews the newest infringement lawsuit filed by True Religion; Bill spent his entire...
Deadmau5 Gets In Trademark Catfight With Ferrari
Foul-mouthed DJ Deadmau5 - aka Joel Zimmerman - made news recently for yet another high profile trademark dispute. He's already engaged in an epic IP battle with Disney over his mouse ears logo. This time...
Nike Advertising Campaigns Are Forever, Trademark Infringement Lawsuits Are Not
Some things are forever. Like diamonds. And Nike. And Kobe Bryant. And Legends (allegedly). Some things are not. Like heroes (allegedly). And the trademark infringement lawsuit filed by Cooperstown, New York sports memorabilia shop Legends...
New Film Shows What Happens in Your Brain When You Play With Hot Wheels
I loved Hot Wheels when I was a kid. No doubt it is a powerful brandâthe Hot Wheels trademark was registered in 1968. Here's what the packaging looked like back then: Needless to say, I...
True Religion Takes Bold Approach in Protecting "U-Shape" Pocket Design
Nobody likes a copycat. Guru Denim is no different. Guru Denim Inc., owner of the True Religion brand of jeans, recently filed suit against Burlington Coat Factory Warehouse Corp. for trademark infringement. The suit is...
Trademark Week in Review: October 3, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise took a break with a KitKat and looked at #bendgate tweet; Bill dished some trademark advice about DUI advice; Kevin compared Alibaba with...