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Trademarkology

Brands, Trademarks, and Registration
Trademarkology

Trademark Week in Review: October 24, 2014

Here's your weekly roundup of stories in the world of trademarks: Mari-Elise is in Abercrombie's corner on the good old trademark fight between Abercrombie and Affliction. Bill taught us how to make it onto a...
by Stites & Harbison, PLLC October 24, 2014
Trademarkology

Protecting Slogans With Trademarks (Infographic)

Millions of dollars are spent every year in slogan development and promotion. Federal trademark protection may be applied for to secure these valuable investments, but slogans are only federally registrable if they identify the source...
by Guest Blogger October 23, 2014
Trademarkology

Revisiting Reebok's Rebrand and Converse's Trademark Infringement Cases

Back in March, we wrote about Adidas's attempt to rebrand Reebok with a new focus on fitness. Earlier this week, the Wall Street Journal reported that a group of investors including Jynwel Capital and funds...
by Guest Blogger October 22, 2014
Trademarkology

Weak Trademark? You May Still Make the Practice Squad

The strength of a football player can be categorized in three groups. The strongest players make it on a NFL team's roster as starters or backups. Weaker players are relegated to a team's practice squad...
by Guest Blogger October 21, 2014
Trademarkology

Abercrombie and Affliction in an "American Fight"

Abercrombie & Fitch Co. recently filed suit against Affliction Holdings over its use of "AF" on its "American Fighter" brand of clothing. The two clothing companies have come to blows over Affliction's plastering of "AF"...
by Stites & Harbison, PLLC October 20, 2014
Trademarkology

Trademark Week in Review: October 17, 2014

Here's your weekly roundup of stories in the world of trademarks: Mari-Elise looked at Bottega Veneta and the protection of its knots. Bill warned you and you didn't listen and look what happened; both stores...
by Stites & Harbison, PLLC October 17, 2014
Trademarkology

Back To Basics: Trademark Use In Commerce

While we usually report on "sexy" trademark topics on the Trademarkology blog (e.g., Deadmau5's catfight with Ferrari, Prince's breakup with his record label, Thomas Pink's panty raid on Victoria's Secret), a recent question from a...
by Guest Blogger October 16, 2014
Trademarkology

Converse the World: The Battle for the Chuck Taylor All Star

People love shoes. Clearly, your friendly bloggers at Trademarkology love shoes. We have written about Reebok, Adidas, Nike, and many other companies known for their shoes. So, it's only fitting ;) that we finally have...
by Guest Blogger October 15, 2014