Trademarkology
Brands, Trademarks, and Registration
Trademark Week in Review: October 24, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise is in Abercrombie's corner on the good old trademark fight between Abercrombie and Affliction. Bill taught us how to make it onto a...
Protecting Slogans With Trademarks (Infographic)
Millions of dollars are spent every year in slogan development and promotion. Federal trademark protection may be applied for to secure these valuable investments, but slogans are only federally registrable if they identify the source...
Revisiting Reebok's Rebrand and Converse's Trademark Infringement Cases
Back in March, we wrote about Adidas's attempt to rebrand Reebok with a new focus on fitness. Earlier this week, the Wall Street Journal reported that a group of investors including Jynwel Capital and funds...
Weak Trademark? You May Still Make the Practice Squad
The strength of a football player can be categorized in three groups. The strongest players make it on a NFL team's roster as starters or backups. Weaker players are relegated to a team's practice squad...
Abercrombie and Affliction in an "American Fight"
Abercrombie & Fitch Co. recently filed suit against Affliction Holdings over its use of "AF" on its "American Fighter" brand of clothing. The two clothing companies have come to blows over Affliction's plastering of "AF"...
Trademark Week in Review: October 17, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise looked at Bottega Veneta and the protection of its knots. Bill warned you and you didn't listen and look what happened; both stores...
Back To Basics: Trademark Use In Commerce
While we usually report on "sexy" trademark topics on the Trademarkology blog (e.g., Deadmau5's catfight with Ferrari, Prince's breakup with his record label, Thomas Pink's panty raid on Victoria's Secret), a recent question from a...
Converse the World: The Battle for the Chuck Taylor All Star
People love shoes. Clearly, your friendly bloggers at Trademarkology love shoes. We have written about Reebok, Adidas, Nike, and many other companies known for their shoes. So, it's only fitting ;) that we finally have...