Trademarkology
Brands, Trademarks, and Registration
Ski City and Ski Town Settle Trademark Dispute
In light of the season's first snowfall, it only seems appropriate that we discuss skiing today. Earlier this year, Steamboat Ski & Resort Corporation filed suit against Visit Salt Lake regarding a "Ski City USA"...
Trademark Week in Review: November 14, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise spotted a fake Birkin bag. Bill had a close shave. Kevin returned to the University of Tennessee proudly sporting his Power T. Randy...
The Best State Slogans, Part 2
This week, I will continue examining the top 10 state slogans according to USA Today readers. Last week, I reviewed numbers 8 to 10 (Colorado, South Carolina, and Montana). Let's now turn our attention to...
Rebranding in College Sports: The University of Tennessee Volunteers
We have written about rebranding in professional sports a number of times (here, here, here, and here). Now, we take on rebranding in college sports. Our first subject is near and dear to my heart...
Dollar Shave Club Goes Big Without Selling Out
The key to building loyalty through branding is to be consistently and unapologetically genuine. Consumers must feel your brand's intended experience and receive your brand's promise in every interaction. Establishing a brand can be difficult...
U.S. Customs Bags Nearly 200 Birkin Handbags
US Customs and Border Protection authorities recently seized nearly 200 counterfeit Luxury Hermès Birkin handbags during a raid in Georgia. These highly coveted bags would be worth an estimated $2 million on the open market.This...
Trademark Week in Review: November 7, 2014
Here's your weekly roundup of stories in the world of trademarks: Mari-Elise watched Episode II: The Empire Brewing Strikes Back. Bill had writer's block . Kevin got ready to rumble over the sports announcer catchphrases...
The Best State Slogans
Like many cities, states are branding themselves to compete for tourism dollars. Tourism generates $2.1 trillion in economic output and supports 14.9 million American jobs according to the U.S. Travel Association. Branding also helps states...