Trademarkology
Brands, Trademarks, and Registration
Football's Trademark Completions And Fumbles
By the time this weekend is over, you will suffer from branding overload. The Super Bowl's alter ego could be known as Trademark Day. Football branding includes not only the notorious commercials for top consumer...
Licensed vs. Unlicensed: The Super Bowl and Trademark Licensing
A trademark may make you money by rendering goods or services easier for your customers and potential customers to find. As I have written here in the past, trademarks are symbols of commercial original that...
Anchor Weighs Anchor and Drifts Off to Where the Good Bars Go.
News came earlier this month that one of the beloved trademarks at my alma mater is suddenly out of use. That is the result of the closing of the Anchor Bar (or Anchor "Restaurant," as...
McTrademarks
Did you think of McDonald's when you saw "McTrademarks"?In my blog post last week, I promised to write about how a large company with nearly ubiquitous advertising can use claims of dilution to enormous effect...
Tacking or Not? You be the Judge … or Rather, the Jury!
So says today's Supreme Court decision in Hana Financial, Inc. v. Hana Bank later this term.Hana Bank, a decades-old Korean financial institution, began providing services in the US in 1994, using "Hana Bank" in Korean...
Guest Post! Attempts to Register JE SUIS CHARLIE Miss the Mark
Check out this guest post from our "brother blog" OP-IP and written by Stephen J. Weyer At last count, over 120 trademark applications have been filed in the French trademark office for the phrase "JE...
What is Trademark Dilution?
Laws that prevent trademark infringement are primarily consumer protection statutes. Their purpose is to prevent consumers from being confused or misled in the marketplace. If a consumer reaches for a Tide® detergent, he should know...
Yosemite Trademarks Owned by . . . Delaware North?
Yosemite is one of the crown jewels of our National Park system. That's mostly because of its natural beauty â Half Dome, El Capitan, Bridalveil Fall, and countless other features. But, like most of our...