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Trademarkology

Brands, Trademarks, and Registration
Trademarkology

The Saga Continues

Remember B&B Hardware, Inc. v. Hargis Industries, Inc., Case No. 13-352?We last left our protagonist locked in a heated battle with its arch-nemesis[1] over trademarks used with fasteners. The case has hung in the balanceâ¦....
by Alexandra MacKay March 24, 2015
Trademarkology

Roll Tide and Go Cards: The Phenomena of College Sports Branding

That great month-long United States collegiate sports spectacle, the 68 team NCAA BASKETBALL® championship tournament, known as MARCH MADNESS® or THE BIG DANCE® is again upon us. This is the 77th year of the event...
by Guest Blogger March 19, 2015
Trademarkology

How to Avoid March Sadness During March Madness

When Mari-Elise asked me to write about the NCAA Men's Basketball Tournament, I must admit it had not even occurred to me that the March Madness season was upon us. As such, you will not...
by Stites & Harbison, PLLC March 18, 2015
Trademarkology

Madness in March?

It is that time of year in basketball country (I am in Kentucky) when NCAA tournament brackets abound.What materials can you include in your office brackets without running afoul of the NCAA's trademark rights? According...
by Guest Blogger March 17, 2015
Trademarkology

MADE WITH HONEST PRIDE: The Re-Birth of the KENTUCKY PEERLESS BOURBON Brand

OLD KENTUCKY PEERLESS, a fine Kentucky bourbon whiskey was produced from the late 1800s until about 1920 by the Kentucky Peerless Distilling Co., a bourbon producing company located in Henderson, Kentucky owned and operated by...
by Guest Blogger March 16, 2015
Trademarkology

That's All Folks!

Stay tuned next week for March Madness Week!The lawyers at Trademarkology provide trademark registration services backed by the experience and service of one of the nation's oldest law firms. Click here to contact us.**The...
by Alexandra MacKay March 13, 2015
Trademarkology

Selling the Sizzle – a Recipe for Legal Success

All this talk about Pork Week has increased my consumption of barbecue and bacon, replacing the soundtrack in my mind (cue 80's music) with the familiar sound of the accompanying bacon sizzle. I experienced the...
by Guest Blogger March 12, 2015
Trademarkology

SPAM® – The Untarnishable Meat

SPAM is a famous trademark owned by Hormel Foods used for the last seventy-five years in connection with a canned product made of "100% pure pork and ham." In Hormel Foods Corp. v. Jim Henson...
by Guest Blogger March 10, 2015